Overview
IoT-enabled analytics platform for brick and mortar retailers that leverages in-store beacons and the motion sensors in customers’ smartphones to deliver unique insights about individual and aggregated shopper behavior in your stores.
Innoflexion Solution
- Architected and designed the solution to capture data from onboard to accurately determine shopper path
- Monitoring the proximity of strategically placed in-store Beacons helps capture shoppers’ instore movement
- Designed workaround for IOS limitation of background process to build a value add the feature into the product
- Cloud platform combines the physical location of in-store shoppers with enterprise data to deliver first-of-their-kind insights into shopper behavior, buying and browsing patterns
Business Challenge
- The goal was to build an SDK that leverages sensors available on customers’ smartphones to accurately deliver the step-by-step shopper path, location and dwells point history of each individual shopper
- IOS platform had limitations of capturing data in background from the sensors
Technology Stack
IOS, Coremotion, Core Location API
Result
- An integrated SDK that analyzes individual shopper behavior and aggregates data across all shoppers and all stores to deliver valuable insights to all disciplines of your retail enterprise
- Missed conversions
- Retargeting
- Shopper dwell time analysis
- Traffic flow analysis
- Checkout queue analysis
- Shopper session duration
- Purchase sequencing